Built on claims you can check.
What we do, why we exist, and the principles this company runs on, each one worded so it can be verified rather than admired.
Four claims · each checkable
An ad network, an SSP and an ad platform, as one system.
SkyBoosts connects mobile app and connected TV publishers with programmatic and direct demand, trading every impression through one server-side auction over OpenRTB, priced on CPM, worldwide. The supply surfaces are the in-app SDK and server-side ad insertion for CTV. The demand side is external and competes at par: connected DSPs, brand agencies and direct agreements, all subject to the same enforcement and the same logs.
The problem is specific.
App and CTV monetization carries two chronic failures: unauthorized supply, where inventory is resold or spoofed without the publisher knowing, and opaque auctions, where the publisher cannot see why an impression sold at its price or where their revenue went. Both failures survive because they are expensive to detect and cheap to hide.
Building the alternative means making detection cheap: files that anyone can fetch, auctions whose decisions are logged, enforcement that applies to ourselves first. Everything on this site, the guides, the transparency artifacts, exists to lower the cost of checking us.
Four claims, each checkable.
Authorized sellers only
We only buy from authorized sellers, on incoming paths and on our own supply. Check it: our files are public, fetch them and read them.
No demand bias
Our own network campaigns compete at par in the auction. Test it: decision logs are available to publishers, and the policy is written down.
Traceable selling
Seller declarations are maintained wherever we operate, account IDs map to real entities, and the declarations behind them are public. Test the claim against any file, including ours.
Docs match behavior
What the documentation says is what the code does, and where something is planned, the word planned stays attached.
Company facts
Entity and registration
SkyBoosts is operated by Sky Boosts, registered at 3640 Concord Pike, Wilmington, DE 19803, United States, as stated in the terms of service; registration numbers and filings appear in the account agreement.
Where we work
The registered office anchors the legal entity; the operation itself is distributed and works by email and video call, with partner inventory covered globally.
Timeline and investors
Milestones and investors are published here when they exist and can be stated accurately. Sections that would require invention stay empty rather than padded.
Verify everything above
The pages that carry the evidence:trust for artifacts,platform for the auction policy,security for practices,publisher policy for enforcement. The about page makes claims; those pages hold the receipts.
Why this site looks the way it does.
Why is there no statistics bar? Because a number we cannot source is decoration, and decoration that looks like evidence is worse than none. When the network has countable figures that can carry a methodology note, they will appear, sourced and dated, in the benchmarks report first.
Why are there no testimonials? A quote exists when a named client approved it in writing. Until then, a testimonial would be fiction wearing a name. The case studies page publishes its policy, and its list stays empty until a real study clears it.
Why do you publish what you do not do? Because "no user acquisition, no demand ownership, no unauthorized resale" is checkable, and checkable boundaries are what let a partner audit the auction instead of trusting it. Scope statements are product features here.
Why is the app-ads.txt guide so long? Because the failure modes are silent: a file can be syntactically valid and still ignored by every buyer in the market. The guide covers the spec, the discovery chain and the mistakes because that is the whole difference between authorized and effectively unauthorized inventory.
Who writes this? The people who operate the systems described, with a published editorial standard: numbers sourced or omitted, corrections logged visibly, planned stays labeled planned.
Claims on this page. Receipts everywhere else.
Publishers, demand partners and SSPs each have a desk, and each desk replies within one business day.
Ad Network · SSP · Ad Platform · global, CPM-based