The full format catalogue, mobile through CTV.
Every format below trades in the same unified auction and settles on the same CPM terms, from the opt-in full screen units that anchor game economies to the overlays and pods that monetize television. Pick by what your product tolerates in the way of interruption, then let the auction do the pricing. Each page defines the format, its mechanics, where it belongs, the specs that ship with it and the policy it is held to.
Rewarded video
Opt-in, full screen, value exchange. The user chooses to watch and the app grants a reward.
Interstitial
Full screen at natural breaks in the app flow, in static, video and playable variants.
Banner + MREC (medium rectangle)
Persistent rectangular units, anchored or inline, including adaptive sizes.
Native
Components rendered to match the app design, always labeled as advertising.
Playable
An interactive preview of the advertised app, tried before installing.
Offerwall
A menu of tasks and offers completed for in-app currency. A second monetization layer.
CTV video
Pre-roll, mid-roll and post-roll stitched server-side into streaming content.
CTV pause
An overlay at the moment the viewer pauses. Non-interruptive by design.
By interruption tolerance, then by app type.
| Format | Interruption | Typical placement | Suits | Earning profile |
|---|---|---|---|---|
| Rewarded | User-chosen | Value-exchange moments | Games, economy apps | Strong; consented attention |
| Interstitial | High, at breaks | Level ends, transitions | Games, task apps | Strong per show; cap-sensitive |
| Banner / MREC | Low | Anchored, inline | Utility, content | Steady baseline layer |
| Native | Low | Feeds, listings | Content and social apps | Steady; engagement-led |
| Playable | Medium | Inside interstitial and rewarded slots | Game demand | Strong where game demand trades |
| Offerwall | User-chosen | Store, home, moment-of-need | Games with currency | Incremental; non-payers |
| CTV video | Break-based | Pre, mid, post-roll pods | CTV apps, FAST | Highest CPMs in the catalogue |
| CTV pause | None | Pause overlay | Streaming with pause surface | Incremental non-break revenue |
The table is qualitative on purpose. Relative earning profiles vary by geo, genre and season; current ranges live in the eCPM benchmarks report rather than in marketing copy.
CTV formats behave differently from mobile formats: they are break-based or overlay-based, measured server-side, and documented on their own pages. Every format must follow the placement rules in the publisher policy.
The right format for the right moment.
Bring your app type and your tolerance for interruption. Onboarding returns a format mix with placement points, not a list of everything we can serve.
Rewarded · Interstitial · Banner · Native · Playable · Offerwall · CTV video · CTV pause