Terms of Service

These Terms of Service (the "Terms") govern access to and use of the SkyBoosts advertising platform, including the auction, SDK, mediation, server-side ad insertion, dashboards, consoles, APIs and this website, operated by Sky Boosts, 3640 Concord Pike, Wilmington, DE 19803, United States ("SkyBoosts", "we", "us"). Commercial terms for each partner are set in the account agreement signed at onboarding, which incorporates these Terms together with thepublisher policy,ad policy andprivacy policy. Where the account agreement and these Terms conflict, the account agreement governs. By using the platform or this website you accept these Terms on behalf of the entity you represent, and you confirm you are authorized to bind that entity.

01Definitions

• Platform: the SkyBoosts auction, SDK, mediation layer, SSAI integrations, dashboards, demand console, APIs and reporting systems.
• Publisher: an entity that supplies advertising inventory to the Platform from apps or connected TV channels it controls, including anyone acting on a Publisher's behalf.
• Demand Partner: a DSP, advertising network, agency or advertiser that buys or supplies demand through the Platform.
• Impression: an advertising opportunity served and counted under the impression definitions published in the reporting documentation; the definitions in reporting are the definitions used for settlement.
• Account Agreement: the signed agreement between a partner and SkyBoosts incorporating these Terms and holding the negotiated commercial terms, including pricing, payment schedules and deal terms.
• Policies: the publisher policy, ad policy, privacy policy and any policy document published on this site and incorporated by reference.

02Accounts and registration

Access to dashboards and consoles is provisioned during onboarding and limited to the entity that signed the Account Agreement. You must provide accurate identity and business information and keep it current. Credentials are personal to the users they are issued to, must not be shared, and accounts may not be transferred without our written consent. We may suspend access where credentials are compromised, information proves materially inaccurate, or an account is used in breach of these Terms or the Policies. You are responsible for activity carried out under your credentials and for maintaining the confidentiality of API keys issued to you.

03The service

The Platform provides ad decisioning, mediation, server-side ad insertion, reporting and the transparency tooling described in the documentation. The Platform does not guarantee fill, minimum revenue, minimum pricing or the behavior of third-party demand; inventory economics depend on market conditions and the demand connected at any time. Features described as planned in the documentation are not part of the service until they are documented as live, and planned behavior is contracted only when it exists. We may modify the Platform's operation, including auction logic and reporting definitions, subject to the change-notice commitments in section 19.

04Acceptable use

You agree not to, and not to allow others to:

• interfere with the operation of the Platform, including probing, scanning or testing the vulnerability of our systems except through the vulnerability disclosure route in the security policy;
• reverse engineer the SDK except to the extent permitted by applicable law;
• circumvent rate limits, authentication or usage restrictions on the APIs;
• misrepresent your identity, your inventory, your creatives or the applications you operate;
• use the Platform in violation of applicable law, including sanctions and export control laws.

05Publisher terms

Supply obligations. Publishers maintain a published store presence for every monetizing app, a correct and current app-ads.txt at the developer domain, accurate store metadata, and placements that comply with the placement rules in the publisher policy. Traffic quality must satisfy the publisher policy's prohibited-traffic and signal-integrity rules at all times.

Payment. Revenue settles on the net terms stated in the Account Agreement, currently Net 30 for web inventory and Net 60 for in-app and connected TV inventory, computed from Platform reporting under the published definitions and the published impression counting point. Platform reporting is the basis of payment. Where a partner disputes a figure, the dispute is raised within the window stated in the Account Agreement and evaluated against the logged auction decisions. Payment methods, minimum thresholds and supported currencies are set in the Account Agreement.

Revenue share. The revenue share applied to a partner's inventory is stated in writing in the Account Agreement and applied consistently in reporting. If the share or any deduction changes, the change notice precedes the first settlement computed under it.

06Demand partner terms

Bidding. Bids returned through the Platform are binding offers at the prices returned, subject to the validity, policy and floor checks described in the documentation. Deal terms govern floors, commitments and pacing for the deals they cover. Supply paths that are not authorized under app-ads.txt enforcement are filtered, and such filtering may not be circumvented.

Creative responsibility. The Demand Partner is responsible for the legality of its creatives and landing pages, for compliance with the ad policy, and for holding the rights needed for everything it submits. Creatives pass review before serving and re-checks during flight; failing creatives are rejected or pulled per the ad policy's enforcement section.

Payment. Media costs settle per the insertion terms in the Account Agreement, with dispute windows stated there. Reporting available to the Demand Partner reconciles to settlement on the same definitions used for invoicing.

07Data protection

Each party keeps the rights it needs to operate the service. Publishers license the impression data the Platform requires to run the auction and report on it; Demand Partners receive reporting scoped to their own activity. The processing of personal data, including controller and processor roles, legal bases, retention and transfer mechanisms, is set out in the privacy policy and the data processing agreement, which prevail on their subject matter. Partners must pass consent and opt-out signals into the Platform unmodified; a partner that strips, downgrades or forges consent signals is in breach of these Terms.

08Submissions and user content

Content submitted through our forms and consoles (messages, creative materials for review, documentation requests, vulnerability reports) is processed to handle the request it was sent for. You confirm you hold the rights needed to submit it and that it does not infringe third-party rights or contain unlawful material. We may remove or reject submissions that breach the Policies. Unless the Account Agreement says otherwise, you retain ownership of your submissions and grant us the license needed to host, review, transmit and act on them for those purposes: to store, reproduce, distribute within our systems, translate and reformat as operationally required, solely to handle the request and operate the corresponding service. We do not sell submissions, do not use them to train products, and do not publish them except where you ask us to or the law requires it.

09Intellectual property

The Platform, its software, documentation, trademarks and brand assets are and remain our property or that of our licensors. Nothing in these Terms transfers ownership of any technology to partners. Partners receive the limited rights needed to use the SDK, documentation and dashboards for their intended purpose while the Account Agreement is in force. Our name and marks may not be used in partner materials beyond what the brand guidelines permit without written consent. Reports and data extracts belong to the partner that generated them, subject to the data provisions in section 07.

10Third-party content and links

The Platform and this website reference third parties, including stores, standards bodies, verification providers and partner sites. We do not control them, are not responsible for their content, availability or practices, and a reference is not an endorsement. Third-party SDKs and services that a partner connects through mediation remain subject to their own terms; our mediation does not extend our warranties to them.

11Fees and purchases

Where the Platform offers paid services or add-ons, the applicable fees, billing basis and taxes are stated before purchase and invoiced per the Account Agreement. Prices may exclude taxes and bank charges, which are the buyer's responsibility. Overdue amounts may accrue interest at the rate stated in the Account Agreement, and we may suspend services for amounts past due beyond the stated grace period.

12Representations and disclaimers

Each party represents that it can enter these Terms, that it will comply with applicable law, and that its use of the Platform will not infringe third-party rights. Except as expressly stated in these Terms, the Account Agreement or the documentation, the Platform is provided as an operational service without warranties of uninterrupted availability, error-free operation or specific commercial outcomes. Third-party demand behavior, third-party platform availability and inventory economics are not warranted. Without limiting the foregoing, neither party warrants merchantability, fitness for a particular purpose, or non-infringement beyond the representations each party has expressly made. Documentation and guides published on this site are reference material: they describe the platform and the standards, and are maintained to match the behavior described, but future behavior is governed by section 03's change-notice commitments rather than by any single document snapshot. This section does not limit any liability that cannot be limited by law.

13Limitation of liability

To the extent permitted by law, neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits or lost revenue, arising from these Terms. Each party's aggregate liability is capped at the amount stated in the Account Agreement, which reflects the commercial arrangement between the parties. Nothing in these Terms excludes liability for fraud, willful misconduct or any liability that cannot be excluded by law.

14Indemnity

Each party will defend and indemnify the other against third-party claims arising from its breach of these Terms or the Policies, its infringement of third-party rights, or, for Demand Partners, its creatives and landing pages. Indemnification procedures, including notice, control of defense and settlement consent, follow the Account Agreement. The indemnified party must promptly notify the other of the claim, cooperate reasonably in the defense, and may not settle a claim in a way that admits fault or imposes obligations on the other party without that party's consent.

15Suspension and termination

Publisher suspensions follow the enforcement ladder in the publisher policy; Demand Partner escalation follows the ad policy. Either party may terminate the Account Agreement per its notice terms. On termination: accrued payment obligations survive and are settled under the Account Agreement; confidentiality, data protection, intellectual property and dispute provisions survive; sections 1 through 4 and 7 through 21 survive to the extent their performance is inherently ongoing. Data export is available on request within the retention windows published in the reporting documentation.

16Force majeure

Neither party is liable for failures caused by events beyond its reasonable control, including internet or infrastructure outages at underlying providers, strikes, and legal or governmental intervention, provided the affected party promptly notifies the other, uses reasonable efforts to mitigate, and resumes performance when the event ends. Payment obligations for services already rendered are not excused.

17Assignment and change of control

You may not assign these Terms or the Account Agreement without our prior written consent, except to a successor in a merger or sale of substantially all your assets, with notice to us. We may assign our rights and obligations, including in a business combination, with notice where required by law. Any attempted assignment without the required consent is void.

18Notices

Operational notices are delivered through the dashboards and to the technical and billing contacts registered on the account; legal notices go to the addresses in the Account Agreement or the routes on the contact page. Notices from you to us are effective when received at the published route for the relevant subject.

19Changes to these Terms

We may update these Terms with notice before changes take effect; the Account Agreement governs how notice is given. Material changes to settlement-relevant definitions also follow the change-notice commitments in the reporting documentation, and changes that require code or placement work come with a transition window. Continuing to use the Platform after the effective date constitutes acceptance.

20Governing law and disputes

These Terms are governed by the law of [TO BE CONFIRMED: governing law jurisdiction], without regard to conflict-of-law rules, and the parties submit to the exclusive jurisdiction of the courts of [TO BE CONFIRMED: venue], unless the Account Agreement names a different governing law or dispute mechanism, which prevails for that partner. Before initiating proceedings, the parties will attempt to resolve the dispute in good faith through the escalation contacts named in the Account Agreement.

21General

These Terms, the Account Agreement and the Policies form the entire agreement between the parties on their subject and supersede prior discussions. If a provision is held unenforceable, the remainder stands and the unenforceable provision is replaced by an enforceable one closest to its intent. No waiver of one breach waives another; failure to enforce a right is not a waiver of it. The parties are independent contractors, and nothing here creates a partnership, joint venture or agency. The United Nations Convention on Contracts for the International Sale of Goods does not apply. Section headings are for convenience only. Questions about this document go to the routes on thecontact page.